Online Publishing in India
Online Publishing (or Electronic Publishing or E-Publishing or Digital Publishing) refers to the digital publication of e-books, articles, online magazines, newsletters, brochures etc.
In recent years, India has seen remarkable growth in digital publication and online publishing.
Online publishing is the process of using computer and specific types of software to combine text and graphics to produce Web-based documents such as newsletters, online magazines and databases, brochures and other promotional materials, books, and the like, with the Internet as a medium for publication.
FLIPKART AND E-BOOKS IN INDIA
In India, Flipkart offers both traditional books and e-books for sale. These e-books can be downloaded and can be read both on mobile devices and computers. The e-books sold by Flipkart presently only supports Android. However, they are planning for Apps for other platforms as well.
HOW APPLE AND AMAZON LED THE ELECTRONIC PUBLISHING WORLD
Amazon’s Kindle bookstore and Apple’s iTunes Bookstore are the early movers to create the market for E-Publishing or Online Publishing. Ebooks, study materials, magazines, and newsletters are distributed through tablet PCs.
Study suggest that, by 2015, almost 50% of the magazines and news circulation will be through digital means.
SCIENCE AND MEDICAL JOURNALS
There is wide prevalence of online publishing related to Scientific Investigations. The scientists and doctors in India have written many scholarly articles on scientific investigation and Medical findings.
ADVANTAGES OF ONLINE PUBLISHING IN INDIA
Unlike traditional publishing, online publishing doesn’t need printing on the paper. The documents are transferred over the internet. At times they are also allowed to be downloaded on a computer to read offline. Publishing through Electronic bookstores is also very common. The advantages of ecommerce in India are
- low-cost universal access,
- Independence of time and place,
- Wide Reach
- Easy Distribution
- Quick Delivery
These are the reasons why the Internet is regarded as an effective marketing outreach medium and is often used to enhance information service.
THE TOUGH PART OF ONLINE PUBLISHING
Though it is easy to reach group of audience, they may not be the dedicated readers of your e-books. The online world offers unlimited options in the hands of the online readers and your work may simply get lost. Thus, the selection of the target audience for your e-publishing is vital.
The online web is full of information. Web users can find unlimited data over internet free of cost. If your want readers to pay you for reading or downloading your digital work, then you need to draw a clear strategy highlighting “ why someone would buy your digital product?”.
While chalking out the marketing strategy for online publication, stress should be put on how an online presence can be turned into a profitable one and what kind of business model would result in the most revenue. If you are running a blog-site, then you can earn simply by running Google Ad sense advertisements. Thousands of bloggers around the world are earning their living with Google Ad sense income.